The task was to create a visual identity for the Finnish Association of Architects’s Architectural Days 2019 event. The theme was Kuri ja järjestys (Discipline and Order), referring, tongue-in-cheek, to the recent public discussion of the boxy, brutalist architecture in Finland, among other things.

The solution was a graphic and bold visual identity that makes use of the Fit typeface, with its strong rhythm that resembles a condensed city; it makes the words kuri (discipline) and järjestys (order) look like brutalist architecture, which has block-like forms and raw concrete construction.

Client: Finnish Association of Architects SAFA
Creative Direction: Sofia Pusa
Graphic Design: Sofia Pusa
Still Life Photography: Atte Tanner
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The task was to create a visual identity for the Finnish Association of Architects’s Architectural Days 2019 event. The theme was Kuri ja järjestys (Discipline and Order), referring, tongue-in-cheek, to the recent public discussion of the boxy, brutalist architecture in Finland, among other things.

The solution was a graphic and bold visual identity that makes use of the Fit typeface, with its strong rhythm that resembles a condensed city; it makes the words kuri (discipline) and järjestys (order) look like brutalist architecture, which has block-like forms and raw concrete construction.
Client: Finnish Association of Architects SAFA
Creative Direction: Sofia Pusa
Graphic Design: Sofia Pusa
Still Life Photography: Atte Tanner
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